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  • My favourite digitally powered campaigns of 2023 (and some from 2022)

    The Bluees really struck a chord. Great use of AI. Faux CGI is everywhere now but this Maybelline had me fooled! The Ballot Bin by Manchester City Council. What a great way to get people to use the bins! Need to install this in my street for all the school kids who don’t seem to…

  • Faux OOH: So Hot Right Now

    Seems like everywhere I look, I’m witnessing some faux advertising stunts unfolding before my very own eyes (or is it my eyes). First, it was Maybelline with their quirky eyelashes strewn all over London. I was so disappointed to find out that it wasn’t real. Then came the giant Jacquemus handbags: And now, even giant…

  • With Great AI Power Comes Great Responsibility

    Just recently, we were working on creating speculative brand materials for an autism charity, and I decided to test what AI would generate with the same task. And the results… They were bad. Like, really bad. The results it gave me used a jigsaw piece. At best, it’s a lazy concept. But actually, it’s much…

  • Stunning Hand Painted Mural Animation

    Feels like we are drowning in AI related creations so it’s refreshing to see something created in the real world. Amazing skills!!

  • Apple Vision Pro – the Kombucha of the tech world

    My first impression of the Apple Vision: I like it, but I don’t like it. You see your eyes on the outside of the device, but they’re not your eyes. What? Nope. I do not like. But then I watched Marques Brownlee’s overview of the headset: Apple has packed some amazing tech into it. Eye…