The Bluees really struck a chord. Great use of AI.
Faux CGI is everywhere now but this Maybelline had me fooled!
The Ballot Bin by Manchester City Council. What a great way to get people to use the bins! Need to install this in my street for all the school kids who don’t seem to understand the concept of bins! (also, I’d choose Noel and Barbie!)

That huge Sphere in Vegas made me smile!



This Nikon ad was a great pallette cleanser for all the AI chat going on.

Black Mirror was back! And Streamberry became a Reality! This was not awful!

They gave the Big Mac a signature creating an average of thousands Big Mac fans signatures using AI
Ok, so this was technically in 2022 but I only saw it in 2023. Very cool!
see full case study
Take a tour around David Bowie’s Dressing room circa 1972. this was created by my collegues in Amsterdam. It’s such a fascinating insight into such a fascinating man.

Full link here
Doritos created ‘crunch cancellation’ software. Love that they are solving a problem that the created!
Full story here

Asics retrains how AI views fitness!

Greggs’ over-the-top creative use of drone art to promote the festive bake!

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